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Often a paradigm shift is influenced by the simplest of circumstances and brought by questioning the existing set of ‘rules’.
It so happened a couple of years back and started just as a casual discussion amongst colleagues entailing an athlete’s preparation for his next important goal. We talked about an athlete belonging to a small place having limited resources but a fire to succeed. What does he do? After a lot of brainstorming, the story comes out like this:
After he starts beating his local competitors regularly, he decides to raise his preparation to a new standard. He starts by increasing the track length from 100 meters to 110 and thinks if he outdoes their 100 m time by his 110 time, he is definitely on the next pedestal. The story of his perseverance and smart strategies stays continued. One day, after a few weeks, when he happens to compare his 110 m time charts against others’ 100 m, he jumps with excitement to find each of his last fifteen timings better than others’ 100 m timings and even his own best 100 m timings. “I never knew this was possible,” he thought, “But, man! Is it my best?”
As a restless forward looking guy he decides to beat his best himself by adding other hurdle. Along with some friends, he spends next few days toiling with spade and soil. Finally he succeeds in giving slight elevation to his entire track. Now it’s 110 m, elevated track and a self motivated guy. Could anybody come in his way? Again straight ‘A’s in two months. Own records beaten every day.
‘Won’t I forget the actual event because I am not practicing anything simulated now ‘, he thinks one day sitting a little worried. Well, he decides to try one more thing and last time before he decides to break away and come back. He adds small equal weights on each foot. Imagine! 110 m, elevated track and added weights. But who can stop the ones with this attitude. Practice, strategy, improved inputs were all that he needed. After all this when he unshackled him self a few weeks before the real event, within a few days anybody could bet on him. No wonder, not only did he blaze the track on the D day but in each and every event after that till Olympics.
Perhaps, that was the only trigger of analogy & motivation that my colleagues needed. It took two years flat, and a wonderful co-coordinated effort amongst almost all departments to roll out ‘Test Generator – the indispensible tool for a student to generate topic, subject specific tests, combined tests and MOCKs’. This was TCY’s answer to ‘How to become an Olympian in any Competitive Exam’. Its usage was like wild fire. Ever since its launch, we had good problems like shortage of server bandwidth, requirement of bigger and bigger tagged pool of questions to name a few. Nothing gives a team more satisfaction than creating something worth while, we have observed.
The team just needed this kick start as the next product ‘Challenge Zone’ – the online tool to compete with the friends on the same test - was out of their own imagination and observation. This tool was inspired by the idea of how learning can be fun and peer competition can be educative and healthy. Students sitting in any part of the country are benchmarking against students in other corner of the country, real time. Another, marvel! You observe in morning, after noon, midnight or whenever, it’s on and on and on. In some test categories, the entire family is glued to ‘Challenge Zone’ for hours and parents thank us for taking their children away from idiot box.
All this while, the real differentiator was being created underneath. We have been creating TCY Analytics very scientifically using our sophisticated testing engine. What every student today needs is – High Return on his Time Investment. TCY Analytics give you exactly accurate path of test preparation. It monitors your performance on each question (let alone a test), displays it in the form of the most comprehensible graphical formats and suggests the future course of action based on your strengths and weaknesses. It’s becoming the de facto method of preparation for every competitive exam in each and every part of the country.
All these ideas were small efforts from our side out of our passion and experience of student results; without knowing that more than 450,000 students would enroll in the first 18 months, we’d need around a million tagged questions or would create more than 4.5 million Analytic points. Our guess is that arguably www.TCYonline.com is one of the most used testing platforms in the world.
When students, parents and sector experts tell us that TCY and our team have changed the game in test prep; we look at one another in surprise ‘Is this how Game Changers think and work’? If yes, may be we’re a big story in the making.’
If endorsements and feelers from outside are any indication, though we never looked at any, yes we got quite a few:
Our franchisees telling that the response in their centres has gone up in the last one year owing to all this;
Highly talented human resources joining us from various parts of the country;
VCs and PEs contacting to understand what we do;
Foreign and Indian universities and colleges approaching the platform to reach out to these students;
Schools and colleges wanting to tie up for testing services.
Rightly said “Nothing is more powerful than an idea whose time has come”
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